eyeQ Advertising - Digital Marketing Agency | Software, App Development

Did you know: businesses are losing as much as 38 percent of their annual online revenues from providing poor online experiences? The root of the problem is only one – the lack of proper digital tools to increase engagement. At a First look, the Online journey looks similar for all the industry. This is partially true as most of the digital marketing tools fit all the sectors and companies. However, these tools are applied differently in different areas of the business. Let’s take a look at what should be taken into account in building a great online experience in Websites (e-commerce, IT, and tourism). Read Full Article:-  http://www.eyeqadvertising.com/blog/9-ways-improve-online-customer-experience-website/

Big business owners and qualified graphic designers know the meaning of logos. A logo is unquestionably a brand carrier for the company and brand. People first notice a logo of your company when they want to purchase products or services of a particular company or a brand. A logo is, thus, a mark of legitimacy and authenticity of a company’s goods or services. But more than being an identity mark, a logo serves a business identity in many ways, it also contributes to buying and selling of company products. An adequately premeditated logo makes your company recognisable instantaneously. When it is seen by people in during  advertising campaign  by the company, or elsewhere, folks recollect your industry. For example, on seeing McDonald’s yellow M, persons classify that it represents the fast-food corporation. Read Full Article:-  http://www.eyeqadvertising.com/blog/6-mistakes-to-avoid-in-logo-design/

Even the top brands can get jammed in an online reputation crisis. Maybe an intern/Rookie will unintentionally post on the company account (instead of a private profile). Or, a severe mistake (comprehensible or not) might spark online indignation amongst your spectators. And we’ve all seen companies get roasted for unconsciously promoting themselves in the middle of an important update or news. Whatever the case may be, marketers and  social media marketers  need to be prepared. Of course, the best way to supervise disasters is to shun them altogether. Read Full Article:-  http://www.eyeqadvertising.com/blog/respond-online-reputation-attacked/

Video content has proven to be one of the most certain content on the Internet in 2018. Live streaming make use of a unique human kinship for sharing. Live video  is a video that a user broadcasts live to real people who are connected to him via social media. Instead of resembling TV or broadcast video platforms, this streaming of live video goes through the social media platforms; people can have a chat with the presenter of live videos. Live video streams are often vigorous with comments, discussions that create a sense of energy. The video provides the highest engagement on social media channels. It’s an appealing method to push content and grab the attention of your spectators, which improves SEO. Video content is a winner everywhere. Read Full Article:- http://www.eyeqadvertising.com/blog/benefits-live-video-social-media/

Within 7 seconds of landing on your site, can your website visitors find out what your company does? Could users quickly navigate to the blog if they need to? If you’re answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website. Your website needs to converse with your audience about what you do, why you do it, and who you do it for. It’s simple to get caught up in how great you are as a business that will make you neglect core concerns your audience has first and foremost. So, what do you need to be familiar with when start improving your web design? Here are Top Essential Tips to Improve Your  Web Design  to make sure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away Read Full Article:-  http://www.eyeqadvertising.com/blog/top-essential-tips-improve-web-design-project/

Augmented reality (AR) offers business value extending way beyond the gimmickry and gaming uses that popularised it initially. This information is spreading across many sectors, including B2B and B2C commerce, where experiments with amplified reality app development for marketing and advertising are receiving ample of attention. AR provides marketers with the capability to transform a static object, such as a printed hoarding or journal cover into an incredible 3D experience. AR is different from VR (virtual reality). While  virtual reality  operates via totally immersing the consumer in a cyber- world, the user would usually see and enhances it using digital overlays. It is crucial in this context that marketers must recognize the opportunities that AR brings the company and start preparing for it. Read Full Article:- http://www.eyeqadvertising.com/blog/digital-marketing-in-the-age-of-virtual-and-augmented-reality/

Chatbots have been hot potato last year and also trending this year. You see them everywhere in Facebook Messenger. The objective of chatbots is to maintain business relations with customers. Doing this helps businesses save many bucks. Moreover, these bots can be placed in Facebook Messenger, Telegram or on the website that gives you the opportunity to reach a bigger audience. Chatbots/ Artificial Intelligence (AI)  powered services can transform the business in India. They are improving almost all areas of traditional and modern business. Banking and Insurance sector had taken the lead for now, but industries like Travel, E-commerce, HR and even sectors like Legal Services are also actually taking the lead here. Read Full Article:-  http://www.eyeqadvertising.com/blog/list-of-leading-brands-using-chatbots-in-india/

Have you ever wondered the moment you view a video, the website throws similar videos of the same genre that you may like? And then, they also make sense to you, magically. You never knew those existed, until they popped up. You must have experienced that your shopping apps virtually take no time in suggesting ‘recommendations’ of products that you may be interested in. And then, surprisingly, you find it meaningful too. This predictive analysis is only the tip of the iceberg of a complex multi-layered system –  THE ARTIFICAL INTELLIGENCE. Read Full Article:-  http://www.eyeqadvertising.com/blog/how-is-artificial-intelligence-ai-transforming-digital-marketing/

When you think of social media platforms, sites, like Facebook,  Twitter , and LinkedIn most likely come to your mind immediately. But many messenger apps (Whatsapp, hike) have caught up all social networks in regards to popularity and users. The Social Media leader  in all the Messaging app World is Whatsapp (a pun on the phrase “what’s up”), with 1.6 billion monthly active users around the world. That kind of high market penetration can’t be ignored. Reason to Use WhatsApp for your Marketing related activities. Read Full Article:-  http://www.eyeqadvertising.com/blog/why-businesses-need-to-run-whatsapp-marketing-campaign/

A picture is worth a thousand words and this holds absolute truth in the blogging world. Images and visual marketing can surprisingly increase the conversions. Both videos and photos (screenshots, Infographics, gifs) have become an essential mean to compel the readers to read more into the articles. Researchers have proven that use of color graphics can grab people’s attention while reading the article by 80%. Below are a few reasons why you should use visuals on your blogs and Emails. Read Full Article:-  http://www.eyeqadvertising.com/blog/use-visual-marketing-drive-business-growth/

Search Engine Optimization (SEO) had never been more accessible and complicated at the same time; credit goes to all the myths and wrong information spread on the Internet. The need for SEO has skyrocketed beyond anyone expectations. With the help of relevant and accurate guidelines from prominent authorities, like Google, BING and other SEO experts, the methodology for doing effective SEO has been laid out over the course of the lifetime. There are some fundamentals, SEO is also no different .  In this Blog, we are going to lay out 5 worst mistakes in the field of SEO that are overlooked by the so-called SEO Experts. So let’s get on with it. Read Full Article:-  http://www.eyeqadvertising.com/blog/5-worst-seo-mistakes/

When it comes to starting the successful email campaign , there’s more than one way to measure achievement. A massive amount of metrics can indicate the whole performance of your Email and present new areas for development after launching a campaign. By seeing at click-through-rates and how conversion rates are impacted by a particular email, or how much website traffic is coming; you can identify the success of each email marketing campaign done by you. To achieve success in email marketing campaign, businesses should be persistent in development to improve recipient engagement and reduce email unsubscribe rates. The time had gone when Marketing organizations were measured by their brand knowledge.  Instead, Now, they are evaluated and judged based on their impact on revenue and customer engagement. Read Full Article:-  http://www.eyeqadvertising.com/blog/5-keys-effective-email-campaign/

Even if you reside in the midst of Amazon forests, you will know that digital marketing is nutrients for your website, without which extinction is inevitable. A digital marketing agency helps to blossom your web persona through extensive online strategies, SEO, SEM, SMO, Google AdWords, and content marketing, to name a few. You now know and may agree that to remain relevant and stay ahead of the curve, you should have an effective digital marketing agency by your side, which you must discover by devoting substantial efforts. While you are on the lookout for your digital partner, there are some  red flags , which should raise your eyebrows. Strike out the ones, which are not fitting right off the bat, and your search and life becomes much easier. Read Full Article:-  http://www.eyeqadvertising.com/blog/ask-hiring-digital-marketing-agency/

SOCIAL MEDIA MARKETING (SMM)  is one of the favourite forms of internet marketing that comprises of several techniques that use Social networks as the platform to reach the mass population of people using internet by spreading brand awareness through a different type of social media campaigns. Social media platforms such as  Facebook, Google+, LinkedIn, Twitter, Pinterest, Tumblr, Instagram etc . Offer a different kind of opportunities to spread brand awareness and promote particular products through different types of social media marketing campaigns . Here is the list of Top 5 tools that will help you to boost your Social Media Marketing Campaign. Read Full Article:-  http://www.eyeqadvertising.com/blog/top-5-social-media-marketing-tools/