eyeQ Advertising - Digital Marketing Agency | Software, App Development

Big business owners and qualified graphic designers know the meaning of logos. A logo is unquestionably a brand carrier for the company and brand. People first notice a logo of your company when they want to purchase products or services of a particular company or a brand. A logo is, thus, a mark of legitimacy and authenticity of a company’s goods or services. But more than being an identity mark, a logo serves a business identity in many ways, it also contributes to buying and selling of company products. An adequately premeditated logo makes your company recognisable instantaneously. When it is seen by people in during  advertising campaign  by the company, or elsewhere, folks recollect your industry. For example, on seeing McDonald’s yellow M, persons classify that it represents the fast-food corporation. Read Full Article:-  http://www.eyeqadvertising.com/blog/6-mistakes-to-avoid-in-logo-design/

Even the top brands can get jammed in an online reputation crisis. Maybe an intern/Rookie will unintentionally post on the company account (instead of a private profile). Or, a severe mistake (comprehensible or not) might spark online indignation amongst your spectators. And we’ve all seen companies get roasted for unconsciously promoting themselves in the middle of an important update or news. Whatever the case may be, marketers and  social media marketers  need to be prepared. Of course, the best way to supervise disasters is to shun them altogether. Read Full Article:-  http://www.eyeqadvertising.com/blog/respond-online-reputation-attacked/

Video content has proven to be one of the most certain content on the Internet in 2018. Live streaming make use of a unique human kinship for sharing. Live video  is a video that a user broadcasts live to real people who are connected to him via social media. Instead of resembling TV or broadcast video platforms, this streaming of live video goes through the social media platforms; people can have a chat with the presenter of live videos. Live video streams are often vigorous with comments, discussions that create a sense of energy. The video provides the highest engagement on social media channels. It’s an appealing method to push content and grab the attention of your spectators, which improves SEO. Video content is a winner everywhere. Read Full Article:- http://www.eyeqadvertising.com/blog/benefits-live-video-social-media/

Within 7 seconds of landing on your site, can your website visitors find out what your company does? Could users quickly navigate to the blog if they need to? If you’re answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website. Your website needs to converse with your audience about what you do, why you do it, and who you do it for. It’s simple to get caught up in how great you are as a business that will make you neglect core concerns your audience has first and foremost. So, what do you need to be familiar with when start improving your web design? Here are Top Essential Tips to Improve Your  Web Design  to make sure that you’re going in the right direction in your redesign and are assuring you aren’t turning visitors away Read Full Article:-  http://www.eyeqadvertising.com/blog/top-essential-tips-improve-web-design-project/

Augmented reality (AR) offers business value extending way beyond the gimmickry and gaming uses that popularised it initially. This information is spreading across many sectors, including B2B and B2C commerce, where experiments with amplified reality app development for marketing and advertising are receiving ample of attention. AR provides marketers with the capability to transform a static object, such as a printed hoarding or journal cover into an incredible 3D experience. AR is different from VR (virtual reality). While  virtual reality  operates via totally immersing the consumer in a cyber- world, the user would usually see and enhances it using digital overlays. It is crucial in this context that marketers must recognize the opportunities that AR brings the company and start preparing for it. Read Full Article:- http://www.eyeqadvertising.com/blog/digital-marketing-in-the-age-of-virtual-and-augmented-reality/

Chatbots have been hot potato last year and also trending this year. You see them everywhere in Facebook Messenger. The objective of chatbots is to maintain business relations with customers. Doing this helps businesses save many bucks. Moreover, these bots can be placed in Facebook Messenger, Telegram or on the website that gives you the opportunity to reach a bigger audience. Chatbots/ Artificial Intelligence (AI)  powered services can transform the business in India. They are improving almost all areas of traditional and modern business. Banking and Insurance sector had taken the lead for now, but industries like Travel, E-commerce, HR and even sectors like Legal Services are also actually taking the lead here. Read Full Article:-  http://www.eyeqadvertising.com/blog/list-of-leading-brands-using-chatbots-in-india/