Digital Marketing In The Age Of Virtual And Augmented Reality



Augmented reality (AR) offers business value extending way beyond the gimmickry and gaming uses that popularised it initially. This information is spreading across many sectors, including B2B and B2C commerce, where experiments with amplified reality app development for marketing and advertising are receiving ample of attention.
AR provides marketers with the capability to transform a static object, such as a printed hoarding or journal cover into an incredible 3D experience. AR is different from VR (virtual reality). While virtual reality operates via totally immersing the consumer in a cyber- world, the user would usually see and enhances it using digital overlays.
It is crucial in this context that marketers must recognize the opportunities that AR brings the company and start preparing for it.

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