How is Artificial Intelligence [AI] transforming Digital Marketing?



Have you ever wondered the moment you view a video, the website throws similar videos of the same genre that you may like? And then, they also make sense to you, magically. You never knew those existed, until they popped up.
You must have experienced that your shopping apps virtually take no time in suggesting ‘recommendations’ of products that you may be interested in. And then, surprisingly, you find it meaningful too.
This predictive analysis is only the tip of the iceberg of a complex multi-layered system – THE ARTIFICAL INTELLIGENCE.

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